by Bill Brelsford | Dec 16, 2009 | Marketing, Professional Services Marketing
When it comes to setting goals, you have probably heard that you should be setting SMART goals. In case you are not familiar with this concept, here is a brief review of the SMART acronym: Specific – the more specific our goals, the more likely we are to achieve them.... by Bill Brelsford | Dec 8, 2009 | Marketing, Professional Services Marketing
In marketing we often talk about defining our ideal customer. When I work on this exercise with my customers, it is common for the conversation to focus on who CAN be our customer versus what an IDEAL customer looks like. Be careful if this happens to you. Focusing on... by Bill Brelsford | Nov 17, 2009 | Marketing, Professional Services Marketing
Do the conversations you have with your marketing guy (or gal) sound more like a negotiation or a collaboration? Lately, I seem to be hearing more marketing conversations that sound more like a negotiation than a collaboration. I know I’m biased, but I believe this is... by Bill Brelsford | Nov 10, 2009 | Marketing, Professional Services Marketing
Yesterday I mentioned that the Small Business Expo is coming up in a couple of week, so today I thought I would post some helpful hints for getting the most out of your tradeshow booth. Before the show Prepare 3-6 questions that will stimulate thought and... by Bill Brelsford | Oct 29, 2009 | Marketing, Professional Services Marketing
I hear this question and see it posted on web sites all the time. The ensuing discussion typically revolves around various tools and tactics that can be used in a marketing campaign – everything from jingle generators, to online advertising, to good old word of mouth....