by Bill Brelsford | Mar 15, 2010 | B2B Content Marketing
One of the challenges professional service firms face when starting a blog is consistently coming up with topics to write about. Back in September of 2008, I offered 5 tips to find topics to blog about. Here are three more tips for finding topics to blog about:... by Bill Brelsford | Mar 3, 2010 | Marketing, Professional Services Marketing
I'm a big fan of regularly reviewing you marketing plan. I believe that regularly reviewing your plan is just as, if not more, important as creating the plan in the first place. Marketing plan review discussions generally include metrics. Here are three of my... by Bill Brelsford | Mar 2, 2010 | Professional Services Marketing
Last May, LinkedIn celebrated their 6th birthday with 40 million users. Today is my 6th birthday as a LinkedIn member. I’m not sure what the exact calculation is to get from social media years to people years, but I have a feeling it would work out to me being a very... by Bill Brelsford | Feb 22, 2010 | Marketing, Professional Services Marketing
Over the weekend, I found this short video from Tom Peters where he shares his views regarding thoughtfulness as a key to success. (If you can’t see the video, click here) So what do you think about the role that thoughtfulness plays in your... by Bill Brelsford | Feb 18, 2010 | Business Books
The Back of The Napkin is Dan Roam’s follow up to his popular The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures. The main idea behind Dan’s books is that we can solve business problems by applying the principles of visual...