by Bill Brelsford | Jan 5, 2010 | Professional Services Marketing
This is the time of year for creating plans, determining budgets, and setting goals. Many people are reluctant to set goals, or to set “stretch” goals, because they feel like they are setting themselves up for failure. In the past, we may have mentally beat ourselves... by Bill Brelsford | Jan 4, 2010 | B2B Content Marketing, Marketing, Professional Services Marketing
What would you think if I told you I didn’t have time to talk to my customers? Or if I told you that listening to my customers isn’t a high priority for me? You’d look at me like I was crazy, wouldn’t you? But I hear that quite a bit from small business owners who... by Bill Brelsford | Dec 29, 2009 | Marketing
I’ve noticed (via my search logs) an uptick in people coming to my site looking for unique marketing ideas for accountants and tax preparers – so here are a few ideas business practices \ marketing ideas to help get the creative juices flowing: Pay me later (or... by Bill Brelsford | Dec 16, 2009 | Marketing, Professional Services Marketing
When it comes to setting goals, you have probably heard that you should be setting SMART goals. In case you are not familiar with this concept, here is a brief review of the SMART acronym: Specific – the more specific our goals, the more likely we are to achieve them.... by Bill Brelsford | Dec 8, 2009 | Marketing, Professional Services Marketing
In marketing we often talk about defining our ideal customer. When I work on this exercise with my customers, it is common for the conversation to focus on who CAN be our customer versus what an IDEAL customer looks like. Be careful if this happens to you. Focusing on...