by Bill Brelsford | Aug 19, 2009 | B2B Content Marketing, Marketing, Professional Services Marketing
Inbound marketing activities are those activites that help you "get found" by people looking for your products or services. Like any marketing tactic, inbound marketing activities are most effective when they are done consistently and systematically. Using a... by Bill Brelsford | Aug 13, 2009 | Marketing, Professional Services Marketing
Creating alliances with strategic referral partners is a great tactic, particularly for professional service providers, to grow your business or practice. Some professionals struggle with building referral partnerships because, for a variety of reasons, they are not... by Bill Brelsford | Jul 28, 2009 | Marketing
I’m not a big fan of buzzwords, but I do like the term “inbound marketing”. I think it is a perfect description of how professional service providers should approach marketing. I don’t know if they coined the phrase, but I first heard the term inbound... by Bill Brelsford | Jul 16, 2009 | Marketing, Professional Services Marketing
Public relations is an important and power lead generation tactic for professional service firms. The press release is still a powerful tool for reaching out to the media. Just like any other marketing tactic, we need to be strategic about how we use press releases in... by Bill Brelsford | Jul 13, 2009 | Marketing, Professional Services Marketing
During a recent presentation about referrals and networking, the subject came up about what to do when someone you meet doesn’t let you talk. We were discussing a technique in which we begin by asking someone what they do for a living. The expectation being...