by Bill Brelsford | Sep 13, 2023 | B2B Content Marketing
I’ve been delivering, marketing, and selling professional services for over 30 years. As a CPA turned software developer turned marketing consultant, I’ve had the opportunity to see how content marketing has evolved (and how it’s stayed the same) regarding selling B2B...
by Bill Brelsford | Jul 10, 2023 | B2B Content Marketing
A newsletter is essential for consultants to build and maintain relationships with their audience. Whether you’re a management consultant, marketing consultant, or any other type of consultant, a newsletter can help you stay top of mind, provide value, and...
by Bill Brelsford | Aug 11, 2022 | Lead Generation
In the last post, I shared some ideas for creating a compelling lead magnet. The job of your lead magnet is to get members of your target audience to “raise their hand,” – indicating they are looking for a solution like yours. Your lead magnet is...
by Bill Brelsford | Nov 30, 2020 | Lead Generation
What is email copywriting? Email copywriting refers to crafting the words used in your subject lines and email body. It generally refers to the copy meant to persuade the reader to take the next step or desired action. What is an email copywriter? A copywriter who...
by Bill Brelsford | Oct 15, 2020 | Lead Generation
Have you ever thought about what makes one person more referable than another? Are there things you can do that will make you a more referable person? Dan Sullivan of Strategic Coach thinks so. He teaches what he calls the 4 referability habits. Referrals...
