In the last post, I shared some general ideas for scoring quick marketing wins in 2014. In the next series of posts I’d like to offer some specific things you can do to make your marketing more effective to win more customers and increase your sales in the...
Are you an artist? My guess is most people who read this blog don’t consider themselves artists. I think you are an artist, here’s why. Last weekend I was listening to an online workshop conducted by photographer Joel Grimes. The topic of the workshop was...
Landing pages are an important, powerful, and often underutilized component of a small business marketing system. They are so important that, as Oli Gardner of UnBounce says, you should “Never start a marketing campaign without a dedicated landing page”. The term...
LinkedIn continues to add features to help you promote your business online. Not too long ago, LinkedIn updated the design of company profile pages to make it easier for members to access information the companies they care about it. They also added features to help...
Performing a marketing content audit is an important early step in developing a content marketing system. I believe it should also become part of your regular content planning process. The content audit should not simply be another item to check off the marketing...
