by Bill Brelsford | Feb 6, 2013 | Uncategorized
Marketing automation tools can be a great way for small business owners to get more done in less time. These tools are not a silver bullet. If you are considering implementing a marketing automation solution, one of the first questions to ask yourself is what will you... by Bill Brelsford | Jan 29, 2013 | Uncategorized
Facebook recently announced the global launch (top advertisers have been able to do this for a while) of a new conversion measurement and optimization system for direct response marketers. This new system allows you to measure actions users take related to your ads,... by Bill Brelsford | Jan 17, 2013 | Lead Generation
Generating new business through word of mouth and referrals is still an important component of an effective small business marketing system. It is easy to fall into the trap of thinking it requires a big, involved, and expensive marketing campaign to create a... by Bill Brelsford | Nov 26, 2012 | Professional Services Marketing
A little over a year ago Coca-Cola launched their Content 2020 advertising strategy, announcing their “move from creative excellence to content excellence”. Below is the part one video explaining the Content 2020 strategy. While this is obviously a “big... by Bill Brelsford | Nov 5, 2012 | Professional Services Marketing
Landing pages are an important tool for small business marketers. A landing page is a web page that allows you to capture a visitor’s information. You can build landing pages that allow visitors to exchange their contact information for your content offers (eBooks,...
