Marketing automation tools can be a great way for small business owners to get more done in less time. These tools are not a silver bullet. If you are considering implementing a marketing automation solution, one of the first questions to ask yourself is what will you...
How well do you leverage your alumni network? LinkedIn has long provided ways for you to search for and connect with fellow alumni. The new alumni mapping tool makes it easier to start with your pool of alumni (or alumni from a different school) and then drill down to...
Facebook recently announced the global launch (top advertisers have been able to do this for a while) of a new conversion measurement and optimization system for direct response marketers. This new system allows you to measure actions users take related to your ads,...
[This post has been updated here] [scroll down for a video demo of the steps in this post] Have you ever tried to review someone’s LinkedIn contacts before a networking meeting to see if they know anyone you would like to meet? If so, you’ll know that it can be...
Generating new business through word of mouth and referrals is still an important component of an effective small business marketing system. It is easy to fall into the trap of thinking it requires a big, involved, and expensive marketing campaign to create a...
